3 Steps to grow your business using SEO


Google receives over 5.6B searches per day. There are lots of people searching for your product or services every day on google. Here we discuss these 3 steps to grow your business using SEO. Let’s Take the example keyword ‘Digital Marketing’. In India, there are almost 100k to 1M monthly searches on Digital Marketing Keyword. By optimizing your webpages using SEO you can also generate traffic on your website3.

SEO Keyword planer Query

3 steps to grow your business using SEO

SEO known as Search Engine Optimization is the process of optimizing your website and webpages to get free organic traffic from a search engine like google. There are lots of websites and webpages on the internet. To get ranked on the search engine like google we have to optimize our website. Let’s take an example of how a search engine works to find the keywords. Suppose you have a keyword in the library. First, you have to find a book related to the keyword in that library. Then the page in that book and finally the keyword on that page. Nobody knows how the Google algorithm works, but we know the Google ranking factors.

Basically, we have to do two things

  • Make it easy for search engines to understand what is your page about and create content that most searches.
  • Secondly, we have to show google and other search engines that the pages are best for ranking
SEO Keyword planer result

Take the example of a Digital marketing company in India. The first step is to find the keywords people are searching for on search engines. Think about how this keyword fit for your business. The best way is to put yourself in place of customers who search for your product and services. Explore the related keywords of ” Digital Marketing Company in India “. See the parent topic people searching for and list the keywords that generate more traffic.

Optimize pages – (Onpage SEO)

In this, we use the language understand by both customers and google search engine. For example the keyword we chose above and the keyword people are searching for. We have to take care that we do not directly use the exact match keyword. because google is pretty much claver to understand what your page is about. And secondly, you don’t use the keyword where they don’t belong. Your first priority is optimizing pages for the customer and not for google. Don’t do keyword stuffing in your pages like use keyword multiple times than it requires. It will harm your site ranking in search results.

Tips for growing your business Onpage SEO using 3 steps

  • [1] Optimize title text and meta description( {Image- Optimize Search Engine Optimization Text and Meta Discription} Show with example in search results ie. blue and green part and bold keyword in the description) The purpose is that the customer clicks it and redirect it to your page. It also shows Google that your page is relevant to the search query that helps to make it rank high. Google also Bold the keywords in the descriptions.
  • [2] The title should be catchy that the user wants to see the page.
  • [3] In meta description you can explain what the page is about and not generic description.
  • [4] Fucus on the content of the page.
  • [5] Use the primary keyword phrase in the main headline in the tag.
  • [6] You have to make sure that your page is relevant to the search query. You can use most of the relevant keywords related to your content.
  • [7] The last thing you should do is to add the primary keyword phrase into your URL of the page. You can use a hyphen to separates the words in the keywords. For example (www.masterapptechnologies.com/social-media-marketing/)
Search results in google index that shows 3 steps to grow your business

Link Building – (Off-Page SEO)

Off-page SEO refers to the link building. Link building is the process of getting links from other sites to your webpages. Links are like the trust of one site to others. They act like influencers from one site to another. The more quality backlinks get from relevant pages the higher chance you will rank in google. The main way to get quality links is Editorials links from a blog known as outreach. Outreach is the way where you contact the peoples and ask for a link.

There are three things you need while asking for links-

1.People who are interested in what you do. A good reason to contact them A pitch that benefits them. You have to find the peoples that related to your website publishing content and already provide links to your competitors. Next step to follow your above checklist. Convince them that you have the best content for their website to publish and how it can benefit their website. You can also offer a guest post. Bloggers are always searching for good content. You can also search for related businesses for referrals and work with each other.

A good reason to contact them A pitch that benefits them. You have to find the peoples that related to your website publishing content and already provide links to your competitors. Next step to follow your above checklist. Convince them that you have the best content for their website to publish and how it can benefit their website. You can also offer a guest post. Bloggers are always searching for good content. You can also search for related businesses for referrals and work with each other.

Blogging that helps you to grow your business

Last but not least is blogging. Blogging is the best way to build your business using SEO and connect with your customers. You have to provide practical content that can and will help your customers to solve their problems. Content that provides practical values is the key factor for success. It will also help you to bust up your site ranking that gets more sell from your site. This is the 3 rd Steps to grow your business using SEO.

In concluding we hope that you will understand what is SEO and will help you to grow your business using these 3 steps. If you have any questions in your mind let us know in the comment box. MasterApp Technologies Team will happy to help you. Also, see our related previous post on Marketing Management Techniques to Boost Business.

If you want Digital Marketing related Services or want to manage your business social media channels, you can directly contact us on MasterApp Technologies Website.

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